Marta Kunešová
CRM Specialist & Campaign Management Expert
15+ years of experience managing customer communications in the banking sector. Over 4 years spent abroad (Canada, United Kingdom). Expertise in SAS Campaign Management, digital marketing, and data-driven campaigns.
LinkedIn · marta.kunesova@gmail.com · 739 777 500
Areas of Expertise
Campaign Management
End-to-end base management campaigns. X-sell, upsell, churn mitigation, customer lifecycle management.
Customer Segmentation
Target groups, communication personalization, segmentation by customer lifecycle and value.
CRM Systems & Tools
SAS Campaign Management, JIRA, Confluence. CRM tool selection, implementation, and optimization.
Analytics & Reporting
SAS Visual Analytics, campaign evaluation, KPIs, data-driven decision making.
Professional Experience
MONETA Money Bank · 2023–present
CRM Specialist — Base management campaigns, digital marketing, x-sell/upsell.
Raiffeisenbank · 2014–2023
CRM Specialist — 9 years of campaign management, churn mitigation, welcome communications, Citibank→RB client migration.
The Legacy Group, Canada · 2014
Marketing Specialist — CRM selection and implementation (Maximizer), process optimization.
Air Bank · 2010–2013
CRM Portfolio Manager — CRM tool selection, building customer campaigns from scratch.
ČSOB · 2009–2010
Campaign Manager — Direct marketing campaigns (BTL), research coordination.
Contact
✉ marta.kunesova@gmail.com
☎ 739 777 500
🔗 LinkedIn profile